Friday, July 19, 2013

Oxfam. Being humankind for 70 years.

As ethical fashion supporters we love all sorts of charity shops. They are the ideal businesses because everyone ends up winning - clients get great deals, and great causes get support. Brilliant!
One of these organizations, and perhaps the one that has done most to elevate the status of second hand fashion, is Oxfam. They've been organizing relief campaigns to fight poverty and famine since the early forties and this year they are celebrating their 70th anniversary.
Here at Cardiff they stand proudly inside the beautiful Morgan Arcade. As you step into the shop there is no clutter or randomness. They manage to get different styles, colours and decades to work together perfectly and now they even have a full rail dedicated to vintage fashion!
Over the course of seven decades they have succeeded in changing mentalities. From the: "erghh, is that from a charity shop?" to "is that Annie Lennox in the Oxfam shop?" they taught us all how to re-value things and how to transform something old into something else.

Photo via: cardiffashion.com

So here is my invitation to you all: why not stop by your nearest Oxfam shop and try to reproduce one of these "fashion under a fiver" looks? And whatever you end up spending, at least you'll be happy to know that every penny will be put to good use!

Let us know what you come up with!!

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